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_a659.1 _bC648i 2004 |
| 100 | 1 |
_9188837 _aClow, Kenneth E, _eautor |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
| 300 |
_axxvii, 538 páginas : _bilustraciones + _e1 CD-ROM. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_987282 _aComunicación en mercadeo. |
| 650 | 1 | 4 |
_92978 _aPublicidad. |
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