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_a658.8342 _bH477c 2004 |
| 100 | 1 |
_9138642 _aHellman, Karl, _eautor |
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| 245 | 1 | 4 |
_aThe customer learning curve : _bcreating profits from marketing chaos / _cKarl Hellman, Ardis Burst. |
| 264 | 3 | 1 |
_aChicago, Ill. : _bAmerican Marketing Association ; _aMason, Ohio : _bThomson/South-Western _cc2004. |
| 300 |
_axii, 210 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 199-201). | ||
| 505 | 0 | _aMarketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos. | |
| 650 | 1 | 4 |
_975223 _aComportamiento del consumidor. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_9140621 _aBurst, Ardis. _eautor |
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