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_987291 _aTemporal, Paul, _eautor |
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_aAdvanced brand management : _bfrom vision to valuation / _cPaul Temporal. |
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_aSingapore ; _aNew York : _bJ. Wiley, _cc2002. |
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_axv, 296 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_912962 _aMarcas de fábrica _xAdministración. |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/wiley023/2002511187.html |
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