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| 008 | 050606s1997^^^^maua^^^^^b^^^^00110^eng^^ | ||
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_a658.575 _bJ75c 1997 |
| 100 | 1 |
_9138272 _aJolly, Vijay K, _eautor |
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| 245 | 1 | 0 |
_aCommercializing new technologies : _bgetting from mind to market / _cVijay K. Jolly. |
| 264 | 3 | 1 |
_aBoston, Mass. : _bHarvard Business School Press, _cc1997. |
| 300 |
_axxi, 410 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 379-392). | ||
| 505 | 0 | _aFrom mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies. | |
| 650 | 1 | 4 |
_9300247 _aAdministración. |
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