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_a658.8342 _bZ22h 2003 |
| 100 | 1 |
_945312 _aZaltman, Gerald, _eautor |
|
| 245 | 1 | 0 |
_aHow customers think : _bessential insights into the mind of the market / _cGerald Zaltman. |
| 264 | 3 | 1 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2003. |
| 300 |
_axxii, 323 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_9138562 _aComportamiento del consumidor _xAspectos psicológicos. |
| 650 | 1 | 4 |
_9335919 _aMercadeo _xAspectos psicológicos. |
| 650 | 1 | 4 |
_928440 _aPensamiento creativo. |
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