| 000 | 01265cam^a22004454a^4500 | ||
|---|---|---|---|
| 001 | UDM01000099982 | ||
| 003 | UDM | ||
| 005 | 20210531210446.0 | ||
| 008 | 050419s2004^^^^maua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a1591392101 | ||
| 040 |
_aDLC _cDLC _dUKM _dUN@ |
||
| 082 | 0 | 4 |
_a658.802 _bK96m 2004 |
| 100 | 1 |
_9138267 _aKumar, Nirmalya, _eautor |
|
| 245 | 1 | 0 |
_aMarketing as strategy : _bunderstanding the CEO´s agenda for driving growth and innovation / _cNirmalya Kumar. |
| 264 | 3 | 1 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2004. |
| 300 |
_axv, 270 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
| 942 |
_2ddc _cGEN |
||
| 991 | _aADM | ||
| 991 |
_aMER _bAgarzelim Alvarez Milán _cOT17 |
||
| 991 |
_aX0 _bUN@ |
||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1020 |
||
| 998 |
_aMIRACHETA _b00 _c20171004 _lUDM01 _h1315 |
||
| 999 |
_c88970 _d88970 |
||
| 900 | _aADM | ||
| 900 | _aLYM | ||
| 900 | _aECO | ||
| 900 | _aSYC | ||
| 900 | _aPSI | ||
| 900 | _aAYN | ||
| 900 | _aDI | ||
| 900 | _aCDI | ||
| 900 | _aTC | ||
| 900 | _aCNT | ||