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|---|---|---|---|
| 001 | UDM01000097751 | ||
| 003 | UDM | ||
| 005 | 20210530224208.0 | ||
| 008 | 040820s2001^^^^enkac^^^^b^^^^00110^eng^^ | ||
| 020 | _a0714843873 | ||
| 040 |
_aUKM _cDLC _dUKM _dMIA _dLVB _dMNY _dUN@ |
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| 082 | 0 | 4 |
_a659.1 _bB496a 2001 |
| 100 | 1 |
_9134798 _aBerger, Warren, _eautor |
|
| 245 | 1 | 0 |
_aAdvertising today / _cWarren Berger. |
| 264 | 3 | 1 |
_aLondon : _bPhaidon, _c2001. |
| 300 |
_a512 páginas : _bilustraciones (algunas a color) |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía (p. 494-499) | ||
| 505 | 0 | _aIntroduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of ´oddvertising´ -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave. | |
| 650 | 1 | 4 |
_93463 _aArte e industria. |
| 650 | 1 | 4 |
_912002 _aPublicidad _xHistoria. |
| 942 |
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