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| 005 | 20210531205732.0 | ||
| 008 | 030820s1998^^^^caua^^^^^b^^^^00110^eng^^ | ||
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_aDLC _cDLC _dUKM _dOCL _dUN@ |
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_a658.802 _bM817g 1998 |
| 100 | 1 |
_9124500 _aMooij, Marieke K. de, _d1943- , _eautor |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 264 | 3 | 1 |
_aThousand Oaks, Calif. : _bSage, _cc1998. |
| 300 |
_axx, 316 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_9124502 _aComportamiento del consumidor _xEstudios interculturales. |
| 650 | 1 | 4 |
_9124501 _aPublicidad. _xEstudios interculturales. |
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