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_a658.802 _bN691c 2001 |
| 100 | 1 |
_9119409 _aNijssen, Edwin Jacob, _d1963- , _eautor |
|
| 245 | 1 | 0 |
_aCreating customer value through strategic marketing planning : _ba management approach / _cby Edwin J. Nijssen and Ruud T. Frambach. |
| 264 | 3 | 1 |
_aBoston : _bKluwer Academic, _cc2001. |
| 300 |
_a152 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 147-152) | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_926945 _aMercadeo _xToma de decisiones. |
| 700 | 1 |
_9119410 _aFrambach, Ruud T., _d1965- . _eautor |
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