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_aHandbook of marketing / _cedited by Barton Weitz and Robin Wensley. |
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_aLondon ; _aThousand Oaks : _bSAGE, _c2002. |
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_axix, 582 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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| 504 | _aIncluye bibliografía. | ||
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_91246 _aMercadeo. |
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_9113114 _aWeitz, Barton A., _eeditor |
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_9115742 _aWensley, Robin, _d1944- ., _eeditor |
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