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_aDLC _cDLC _dUKM _dLVB _dUN@ |
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_a659.2 _bH316v 1998 |
| 100 | 1 |
_9114014 _aHarris, Thomas L., _d1931- , _eautor |
|
| 245 | 1 | 0 |
_aValue-added public relations : _bthe secret weapon of integrated marketing / _cThomas L. Harris ; foreword by Philip Hotler. |
| 264 | 3 | 1 |
_aLincolnwood (Chicago) Ill., U.S.A. : _bNTC Business Books, _cc1998. |
| 300 |
_axiii, 314 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_987282 _aComunicación en mercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 650 | 1 | 4 |
_93807 _aRelaciones públicas. |
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/mh022/97037323.html |
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