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_a658.8 _bD754v 2000 |
| 100 | 1 |
_9114934 _aDoyle, Peter, _d1943- , _eautor |
|
| 245 | 1 | 0 |
_aValue-based marketing : _bmarketing strategies for corporate growth and shareholder value / _cPeter Doyle. |
| 264 | 3 | 1 |
_aChichester ; _aNew York : _bJ. Wiley, _cc2000. |
| 300 |
_axii, 370 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_987997 _aCompañías _xValuación. |
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/onix06/2001268221.html |
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