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_a658.8 _bK87s 2002 |
| 100 | 1 |
_99573 _aKotler, Philip, _d1931- , _eautor |
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| 245 | 1 | 0 |
_aSocial marketing : _bimproving the quality of life / _cPhilip Kotler, Ned Roberto, Nancy Lee. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aThousand Oaks, Calif. : _bSage, _cc2002. |
| 300 |
_axvi, 438 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 650 | 1 | 4 |
_94557 _aModificación de la conducta. |
| 700 | 1 |
_9111751 _aLee, Nancy, _d1932- . _eautor |
|
| 700 | 1 |
_9111750 _aRoberto, Ned. _eautor |
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