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| 082 | 0 | 4 |
_a658.80089 _bT367m 2001 |
| 100 | 1 |
_9111089 _aTharp, Marye C, _eautor |
|
| 245 | 1 | 0 |
_aMarketing and consumer identity in multicultural America / _cMarye C. Tharp. |
| 264 | 3 | 1 |
_aThousand Oaks, Calif. : _bSage, _cc2001. |
| 300 |
_axvi, 397 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aThe marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions. | |
| 650 | 1 | 4 |
_9111759 _aConsumidores _zEstados Unidos _xActitudes. |
| 650 | 1 | 4 |
_9111758 _aSegmentación del mercado _zEstados Unidos. |
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