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_a658.84 _bW266d 2002 |
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_9109974 _aWardle, Judith, _eautor |
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_aDeveloping advertising with qualitative market research / _cJudith Wardle. |
| 264 | 3 | 1 |
_aLondon ; _aThousand Oaks, Calif. : _bSage, _c2002. |
| 300 |
_axvi, 135 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 |
_aQualitative market research ; _v6 |
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| 504 | _aIncluye bibliografía (p. [130]-132). | ||
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_93684 _aMercadeo _xInvestigaciones. |
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_92978 _aPublicidad. |
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