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| 001 | UDM01000080300 | ||
| 003 | UDM | ||
| 005 | 20210530220449.0 | ||
| 008 | 030411s1997^^^^caua^^^^^b^^^^00110^eng^^ | ||
| 020 | _a0803972458 | ||
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| 040 |
_aDLC _cDLC _dC#P _dUKM _dCUM _dUN@ |
||
| 082 | 0 | 4 |
_a659.1042 _bM583v 1997 |
| 100 | 1 |
_9110048 _aMessaris, Paul, _eautor |
|
| 245 | 1 | 0 |
_aVisual persuasion : _bthe role of images in advertising / _cPaul Messaris. |
| 264 | 3 | 1 |
_aThousand Oaks, Calif. : _bSage, _cc1997. |
| 300 |
_axxii, 297 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 275-288) | ||
| 505 | 0 | _aA theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion. | |
| 650 | 1 | 4 |
_91216 _aComunicación visual. |
| 650 | 1 | 4 |
_96012 _aPublicidad comercial artística. |
| 650 | 1 | 4 |
_98159 _aPublicidad _xAspectos psicológicos. |
| 942 |
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