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| 082 | 0 | 4 |
_a658.4012 _bA111d 2001 |
| 100 | 1 |
_9163321 _aAaker, David Allen, _d1938- , _eautor |
|
| 245 | 1 | 0 |
_aDeveloping business strategies / _cDavid A. Aaker. |
| 250 | _a6th ed. | ||
| 264 | 3 | 1 |
_aNew York : _bJ. Wiley, _cc2001. |
| 300 |
_axiv, 338 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
| 856 |
_a_ _yTabla de contenido: _uhttp://www.loc.gov/catdir/toc/onix07/2001024901.html |
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