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| 008 | 020809s1997^^^^ilua^^^^^b^^^^001^0^eng^^ | ||
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_a658.56 _bL523p 1997 |
| 100 | 1 |
_9105329 _aLehmann, Donald R, _eautor |
|
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aChicago : _bIrwin, _cc1997. |
| 300 |
_axix, 460 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_92227 _aAdministración de la producción. |
| 700 | 1 |
_9105467 _aWiner, Russell S., _eautor |
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