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_a658.834 _bA161o 2000 |
| 100 | 1 |
_9104806 _aAbrams, Bill, _eautor |
|
| 245 | 1 | 4 |
_aThe observational research handbook : _bunderstanding how consumers live with your product / _cBill Abrams. |
| 264 | 3 | 1 |
_aLincolnwood, Il. : _bNTC Business Books, _cc2000. |
| 300 |
_axxiv, 277 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aA la cabeza de la portada: American Marketing Association. | ||
| 504 | _aIncluye bibliografía (p. 267-269). | ||
| 650 | 1 | 4 |
_988550 _aComportamiento del consumidor _zEstados Unidos. |
| 650 | 1 | 4 |
_988549 _aMercadeo _zEstados Unidos. |
| 710 | 2 |
_943455 _aAmerican Marketing Association. |
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