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_9104915 _aLilien, Gary L., _d1946- , _eautor |
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_aNew product and brand management : _bmarketing engineering applications / _cGary L. Lilien, Arvind Rangaswamy. |
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_aReading, Mass. ; _aHarlow : _bAddison-Wesley, _cc1999. |
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_917834 _aProductos nuevos _xAdministración. |
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_9104916 _aRangaswamy, Arvind., _eautor |
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