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_a658.802 _bJ24m 1999 |
| 100 | 1 |
_9104944 _aJagpal, Sharan, _d1947- , _eautor |
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| 245 | 1 | 0 |
_aMarketing strategy and uncertainty / _cSharan Jagpal. |
| 264 | 3 | 1 |
_aNew York : _bOxford University Press, _c1999. |
| 300 |
_axvii, 334 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_926945 _aMercadeo _xToma de decisiones. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
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