| 000 | 01015nam^a2200385^^^4500 | ||
|---|---|---|---|
| 001 | UDM01000074971 | ||
| 003 | UDM | ||
| 005 | 20210531205057.0 | ||
| 008 | 020410c^^^^2001ck^^^^^^r^^^^^00010^spa^d | ||
| 020 | _a9584101994 | ||
| 082 | 0 | 4 |
_a658.57 _bS357na 2001 |
| 100 | 1 |
_97910 _aSchnarch Kirberg, Alejandro, _eautor |
|
| 245 | 1 | 0 |
_aNuevo producto : _bcreatividad, innovación y marketing / _cAlejandro Schnarch Kirberg. |
| 250 | _a3a ed. | ||
| 264 | 3 | 1 |
_aBogotá, Col. : _bMcGraw-Hill, _cc2001. |
| 300 |
_a231 páginas + _e1 CD-ROM. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 942 |
_2ddc _cGEN |
||
| 991 | _aMER | ||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1016 |
||
| 998 |
_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0151 |
||
| 999 |
_c65096 _d65096 |
||
| 900 | _aADM | ||
| 900 | _aLYM | ||
| 900 | _aECO | ||
| 900 | _aSYC | ||
| 900 | _aPSI | ||
| 900 | _aAYN | ||
| 900 | _aDI | ||
| 900 | _aCDI | ||
| 900 | _aTC | ||
| 900 | _aCNT | ||