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_aDLC _cDLC _dOCL _dUN@ |
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_a658.8 _bD993b 1999 |
| 100 | 1 |
_9101313 _aDwyer, F. Robert, _eautor |
|
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John Tanner. |
| 264 | 3 | 1 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
| 300 |
_axxix, 670 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aThe Irwin/McGraw-Hill series in marketing. | |
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_9101437 _aTanner, John F., _eautor |
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