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| 001 | UDM01000073931 | ||
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| 005 | 20210529124441.0 | ||
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| 040 |
_aCEV _cCEV _dOCL _dUN@ |
||
| 082 | 0 | 4 |
_a153.8 _bP974 1981 |
| 245 | 1 | 4 |
_aThe Psychology of mass persuasion _h[videograbación] / _cKathleen Mayo. |
| 264 | 3 | 1 |
_aPleasantville, N.Y. : _bHuman Relations Media, _c1981. |
| 300 |
_a1 videocassette (47 min.) : _bsonido, a color + _e1 guía del maestro. |
||
| 336 |
_aimagen móvil bidimensional _btdi _2rdacontent |
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| 337 |
_avideo _bv _2rdamedia |
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| 338 |
_avideocasete _bvf _2rdacarrier |
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| 505 | 0 | _apt. 1. Attitudes and attitude change (14 min.) -- pt. 2. Buyers and sellers (17 min.) -- pt. 3. Propaganda (16 min.) | |
| 508 | _aProductor, Peter Cochran; escritor, Kathleeen Mayo. | ||
| 520 | 3 | _aIntroduces the influence of persuasion by examining the formation of attitudes, their susceptibility to change and some of the techniques of mass persuasion, including progaganda. | |
| 650 | 1 | 4 |
_995551 _aCambio de actitud. |
| 650 | 1 | 4 |
_97842 _aPersuasión (Psicología). |
| 650 | 1 | 4 |
_97960 _aPropaganda. |
| 700 | 1 |
_9101108 _aMayo, Kathleen. _eautor |
|
| 710 | 2 |
_9101109 _aHuman Relations Media. |
|
| 740 | 0 | _aAttitudes and attitude change. | |
| 740 | 0 | _aBuyers and sellers. | |
| 740 | 0 | _aPropaganda. | |
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