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_a658.8 _bP478m 2001 |
| 100 | 1 |
_916438 _aPeter, J. Paul, _eautor |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a6th ed. | ||
| 264 | 3 | 1 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2001. |
| 300 |
_axx, 876 páginas : _bilustraciones, mapas |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 700 | 1 |
_962525 _aDonnelly, James H., _eautor |
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