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_a658.8 _bO82c 1988 |
| 100 | 1 |
_9254272 _aO´Shaughnessy, John, _eautor |
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| 245 | 1 | 0 |
_aCompetitive marketing : _ba strategic approach / _cJohn O´Shaughnessy. |
| 250 | _a2a ed. | ||
| 264 | 3 | 1 |
_aBoston, MA. : _bUnwin Hyman, _c1988. |
| 300 | _a460 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
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_2ddc _cGEN |
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_aHZ _b00 _c20140722 _lUDM01 _h1005 |
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