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_a658.83 _bA111m 2001 |
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_9163321 _aAaker, David Allen, _d1938- , _eautor |
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_aMarketing research / _cby David A. Aaker, V. Kumar and George S. Day. |
| 250 | _a7th ed. | ||
| 264 | 3 | 1 |
_aNew York : _bJ. Wiley, _c2001. |
| 300 | _a751 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_93684 _aMercadeo _xInvestigaciones. |
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_912788 _aDay, George S., _eautor |
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| 700 | 1 |
_988624 _aKumar, V., _d1957- ., _eautor |
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