| 000 | 00811nam^a22002651^^4500 | ||
|---|---|---|---|
| 001 | UDM01000066094 | ||
| 003 | UDM | ||
| 005 | 20210530212258.0 | ||
| 008 | 001004s2000^^^^mx^^^^^^r^^^^^00010^spa^u | ||
| 020 | _a9701026608 | ||
| 082 | 0 | 4 |
_a659.1 _bT813p 2000 |
| 100 | 1 |
_990327 _aTreviño Martínez, Rubén, _eautor |
|
| 245 | 1 | 0 |
_aPublicidad : _bcomunicación integral en marketing / _cRubén Treviño Martínez. |
| 264 | 3 | 1 |
_aMéxico : _bMcGraw-Hill, _c2000. |
| 300 |
_axxvi, 482 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 650 | 1 | 4 |
_92978 _aPublicidad. |
| 942 |
_2ddc _cGEN |
||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1015 |
||
| 998 |
_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0747 |
||
| 999 |
_c56790 _d56790 |
||
| 900 | _aECO | ||
| 900 | _aCDI | ||