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_a658.8 _bR815c 2000 |
| 100 | 1 |
_987500 _aRosenthal, David W, _eautor |
|
| 245 | 1 | 0 |
_aCases in strategic marketing / _cDavid Rosenthal, Lew G. Brown. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2000. |
| 300 |
_axiii, 610 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_926945 _aMercadeo _xToma de decisiones. |
| 700 | 1 |
_987501 _aBrown, Lew G., _eautor |
|
| 942 |
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