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008 000711s2000^^^^nyua^^^^^b^^^^001^0^eng^^
020 _a0471353922
082 0 4 _a658.8
_bD151b 2000
100 1 _932905
_aDalrymple, Douglas J,
_eautor
245 1 0 _aBasic marketing management /
_cDouglas J. Dalrymple, Leonard J. Parsons.
250 _a2nd ed.
264 3 1 _aNew York :
_bJ. Wiley,
_c2000.
300 _a341 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aBibliografía
650 1 4 _915407
_aAdministración de mercadeo.
700 1 _952469
_aParsons, Leonard J.,
_eautor
942 _2ddc
_cGEN
997 _aHZ
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_c20140722
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