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040 _aDLC
_cDLC
_dUN@
082 0 4 _a658.802
_bH633s 1997
100 1 _986721
_aHiebing, Roman G,
_eautor
245 1 4 _aThe successful marketing plan :
_ba disciplined and comprehensive approach /
_cRoman G. Hiebing, Jr., Scott W. Cooper.
250 _a2nd ed.
264 3 1 _aLincolnwood, Ill. :
_bNTC Business,
_cc1997.
300 _axxxiv, 510 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
650 1 4 _91246
_aMercadeo.
700 1 _986722
_aCooper, Scott W.,
_eautor
942 _2ddc
_cGEN
997 _aHZ
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_c20140722
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