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| 020 | _a0844235024 | ||
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_a659.111 _bG655m 1996 |
| 100 | 1 |
_986636 _aGoodrich, William B, _eautor |
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| 245 | 1 | 0 |
_aMedia planning workbook : _bwith discussions and problems / _cWilliam B. Goodrich, Jack Z. Sissors. |
| 250 | _a5th ed. | ||
| 264 | 3 | 1 |
_aLincolnwood, IL : _bNTC Business, _cc1996. |
| 300 | _axiii, 206 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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_92978 _aPublicidad. |
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_941052 _aSissors, Jack Zanville, _d1919- ., _ecoaut |
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