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_a658.827 _bK29s 1998 |
| 100 | 1 |
_986611 _aKeller, Kevin Lane, _d1956- , _eautor |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / _cKevin Lane Keller. |
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
| 300 |
_axxv, 635, [118] páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_946319 _aMarcas de fábrica. |
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