| 000 | 00988cam^a2200325^a^4500 | ||
|---|---|---|---|
| 001 | UDM01000063498 | ||
| 003 | UDM | ||
| 005 | 20210530211452.0 | ||
| 008 | 000623s1995^^^^ilua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a0844230154 | ||
| 040 |
_aDLC _cDLC _dUN@ |
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| 082 | 0 | 4 |
_a659.113 _bS387s 1995 |
| 100 | 1 |
_923356 _aSchultz, Don E, _eautor |
|
| 245 | 1 | 0 |
_aStrategic advertising campaigns / _cDon E. Schultz, Beth E. Barnes. |
| 250 | _a4th ed. | ||
| 264 | 3 | 1 |
_aLincolnwood, IL. : _bNTC Business, _cc1995. |
| 300 |
_axxvi, 370 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_985842 _aCampañas publicitarias. |
| 700 | 1 |
_985844 _aBarnes, Beth E., _eautor |
|
| 942 |
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