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| 008 | 000623c^^^^1996ilua^^^^rb^^^^00110^eng^d | ||
| 020 | _a0844235008 | ||
| 082 | 0 | 4 |
_a659.111 _bS623a 1996 |
| 100 | 1 |
_941052 _aSissors, Jack Zanville, _d1919- , _eautor |
|
| 245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors, Lincoln Bumba. |
| 264 | 3 | 1 |
_aLincolnwood, IL. : _bNTC Business, _cc1996. |
| 300 |
_axiv, 514 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_92978 _aPublicidad. |
| 700 | 1 |
_986513 _aBumba, Lincoln. _eautor |
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