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| 082 | 0 | 4 |
_a658.84 _bJ79c 1998 |
| 100 | 1 |
_986493 _aJones, Susan K., _d1949- , _eautor |
|
| 245 | 1 | 0 |
_aCreative strategy in direct marketing / _cSusan K. Jones. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aLincolnwood, IL. : _bNTC Business, _cc1998. |
| 300 |
_ax, 502 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_980286 _aMercadeo directo. |
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