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_a658.8342 _bK18c 1999 |
| 100 | 1 |
_985838 _aKardes, Frank R, _eautor |
|
| 245 | 1 | 0 |
_aConsumer behavior and managerial decision making / _cFrank R. Kardes. |
| 264 | 3 | 1 |
_aReading, Mass. : _bAddison-Wesley, _cc1999. |
| 300 |
_axx, 505 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_975223 _aComportamiento del consumidor. |
| 650 | 1 | 4 |
_91761 _aToma de decisiones. |
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