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_a658.8 _bZ43s 2000 |
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_982917 _aZeithaml, Valarie A, _eautor |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
| 300 |
_axxviii, 620 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_968957 _aIndustrias de servicios _xMercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 650 | 1 | 4 |
_98276 _aServicio al cliente. |
| 700 | 1 |
_982918 _aBitner, Mary Jo. _eautor |
|
| 942 |
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