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_a658.83 _bB368h 1999 |
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_980457 _aBearden, William O., _d1945- , _eautor |
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| 245 | 1 | 0 |
_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden, Richard G. Netemeyer. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aThousand Oaks, Calif. : _bSage, _cc1999. |
| 300 | _axiv, 537 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_975223 _aComportamiento del consumidor. |
| 650 | 1 | 4 |
_93684 _aMercadeo _xInvestigaciones. |
| 700 | 1 |
_980458 _aNetemeyer, Richard G., _d1956- . _eautor |
|
| 942 |
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