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| 001 | UDM01000058906 | ||
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| 008 | 970811s1998^^^^njua^^^^^b^^^^001^0^eng^^ | ||
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| 082 | 0 | 4 |
_a658.8 _bM345c 1998 |
| 245 | 1 | 0 |
_aMarketing management / _cRichard P. Bagozzi ... [et al.]. |
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1998. |
| 300 |
_axxii, 718 páginas : _bilustraciones a color |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 700 | 1 |
_979329 _aBagozzi, Richard P. _eautor |
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| 942 |
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