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_a658.8342 _bA844c 1998 |
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_911829 _aAssael, Henry, _eautor |
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_aConsumer behavior and marketing action / _cHenry Assael. |
| 250 | _a6th ed. | ||
| 264 | 3 | 1 |
_aBoston, MA. : _bKent, _c1998. |
| 300 |
_a700 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_94224 _aConsumidores. |
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_93684 _aMercadeo _xInvestigaciones. |
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