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| 001 | UDM01000054687 | ||
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| 008 | 990506s1998^^^^mx^a^^^^^^^^^^00100^spa^^ | ||
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| 082 | 0 | 4 |
_a658.8 _bK87f 1998 |
| 100 | 1 |
_99573 _aKotler, Philip, _d1931- , _eautor |
|
| 245 | 1 | 0 |
_aFundamentos de mercadotecnia / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a4a ed. | ||
| 264 | 3 | 1 |
_aMéxico : _bPrentice-Hall Hispanoamericana , _c1998. |
| 300 |
_a1 volumen (paginación varia) : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 534 | _aTít. orig.: Marketing an introduction. | ||
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_920483 _aArmstrong, Gary., _eautor |
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| 942 |
_2ddc _cGEN |
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_aHZ _b00 _c20140722 _lUDM01 _h1013 |
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