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|---|---|---|---|
| 001 | UDM01000053081 | ||
| 003 | UDM | ||
| 005 | 20210531203306.0 | ||
| 008 | 990106s1996^^^^mau^^^^^r^^^^^00010^eng^d | ||
| 020 | _a1557885531 | ||
| 082 | 0 | 4 |
_a658.812 _bW893k 1996 |
| 100 | 1 |
_971074 _aWoodruff, Robert B, _eautor |
|
| 245 | 1 | 0 |
_aKnow your customer : _bnew approaches to understanding customer value and satisfaction / _cRobert B. Woodruff, Sarah Fisher Gardial. |
| 264 | 3 | 1 |
_aCambridge, MA. : _bBlackwell, _c1996. |
| 300 | _axvii, 338 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_93253 _aCalidad de los productos. |
| 650 | 1 | 4 |
_9128777 _aPreferencias de los consumidores. |
| 650 | 1 | 4 |
_962599 _aSatisfacción del cliente. |
| 700 | 1 |
_971075 _aGardial, Sarah Fisher, _d1957- ., _eautor |
|
| 942 |
_2ddc _cGEN |
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| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1013 |
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_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0630 |
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