000 | 01180cam^a2200409^a^4500 | ||
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001 | UDM01000047457 | ||
003 | UDM | ||
005 | 20210531202930.0 | ||
008 | 960531c^^^^1995maua^^^^r^^^^^00110^eng^d | ||
020 | _a0875845770 | ||
082 | 0 | 4 |
_a658.83 _bB223m 1995 |
100 | 1 |
_964154 _aBarabba, Vincent P., _d1934- , _eautor |
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245 | 1 | 0 |
_aMeeting of the minds : _bcreating the market-based enterprise / _cVincent P. Barabba. |
264 | 3 | 1 |
_aBoston, MA. : _bHarvard Business School Press, _cc1995. |
300 |
_axv, 247 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye bibliografĂa. | ||
650 | 1 | 4 |
_93684 _aMercadeo _xInvestigaciones. |
650 | 1 | 4 |
_926945 _aMercadeo _xToma de decisiones. |
650 | 1 | 4 |
_96434 _aProductos nuevos. |
942 |
_2ddc _cGEN |
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_aHZ _b00 _c20140722 _lUDM01 _h1012 |
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_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0151 |
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