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_a658.8 _bP947u 1977 |
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_920691 _aPride, William M, _eautor |
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_aUnderstanding marketing : _bstudy guide for marketing : basic concepts and decisions / _cWilliam M. Pride [y] O. C. Ferrell. |
| 264 | 3 | 1 |
_aBoston, MA. : _bHoughton Mifflin, _c1977. |
| 300 | _a240 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_91246 _aMercadeo. |
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_945313 _aFerrell, O. C., _eautor |
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