| 000 | 01020cam^a2200373u^^4500 | ||
|---|---|---|---|
| 001 | UDM01000029656 | ||
| 003 | UDM | ||
| 005 | 20210531202405.0 | ||
| 008 | 720214s1966^^^^nyua^^^^rb^^^^00010^eng^d | ||
| 082 | 0 | 4 |
_a658.82 _bM169r 1966 |
| 245 | 1 | 0 |
_aReadings in promotion management / _c[by] James U. McNeal, editor. |
| 264 | 3 | 1 |
_aNew York, NY. : _bAppleton-Century-Crofts, _c[1966?]. |
| 300 |
_axiii, 353 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_923258 _aPromoción de ventas. |
| 700 | 1 |
_941779 _aMcNeal, James U., _eeditor |
|
| 942 |
_2ddc _cGEN |
||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1009 |
||
| 998 |
_aBATCH-UPD _b00 _c20150317 _lUDM01 _h2222 |
||
| 999 |
_c25450 _d25450 |
||
| 900 | _aADM | ||
| 900 | _aLYM | ||
| 900 | _aECO | ||
| 900 | _aSYC | ||
| 900 | _aPSI | ||
| 900 | _aAYN | ||
| 900 | _aDI | ||
| 900 | _aCDI | ||
| 900 | _aTC | ||
| 900 | _aCNT | ||