| 000 | 01048cam^a22003011^^4500 | ||
|---|---|---|---|
| 001 | UDM01000029161 | ||
| 003 | UDM | ||
| 005 | 20210528002957.0 | ||
| 008 | 930702c19761953ctu^^^^^r^^^^^00010^eng^u | ||
| 082 | 0 | 4 |
_a808 _bH846c 1976 |
| 100 | 1 |
_952293 _aHovland, Carl Iver, _d1912- , _eautor |
|
| 245 | 1 | 0 |
_aCommunication and persuasion : _bpsychological studies of opinion change / _cby Carl I. Hovland, Irving L. Janis and Harold H. Kelley. |
| 264 | 3 | 1 |
_aNew Haven : _bYale University Press, _c1976, c1953. |
| 300 | _a315 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_92005 _aComunicación. |
| 650 | 1 | 4 |
_941096 _aPersuasión (Retórica). |
| 650 | 1 | 4 |
_92510 _aPsicología aplicada. |
| 700 | 1 |
_933935 _aJanis, Irving Lester., _eautor |
|
| 700 | 1 |
_941097 _aKelley, Harold H., _eautor |
|
| 942 |
_2ddc _cGEN |
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| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1009 |
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| 998 |
_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0042 |
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| 999 |
_c25011 _d25011 |
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| 900 | _aHUM | ||