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_a658.800285 _bM345 1994 |
| 245 | 1 | 4 |
_aThe marketing information revolution / _cedited by Robert C. Blattberg, Rashi Glazer [and] John D. C. Little. |
| 264 | 3 | 1 |
_aBoston, MA. : _bHarvard Business School Press, _cc1994. |
| 300 | _avi, 373 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_930502 _aMercadeo _xProcesamiento electrónico de datos. |
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_930503 _aBlattberg, Robert C., _d1942- ., _eeditor |
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| 700 | 1 |
_930504 _aGlazer, Rashi., _eeditor |
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| 700 | 1 |
_930505 _aLittle, John D. C., _eeditor |
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