000			01751cam a2200433Mi 4500
001			on1505885707
003			OCoLC
005			20250508121406.0
006			m o d
007			cr nn||||mamaa
008			170829s2018 sz o ||| 0 eng d
040			_aSFB _beng _cSFB _dOCLCO _dUN@
020			_a9783319619859
020			_a3319619853
024	7		_a10.1007/978-3-319-61985-9 _2doi
035			_a(OCoLC)1505885707
049			_aUN@A
245	0	0	_aCustomer Engagement Marketing / _cedited by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling.
250			_a1st ed. 2018.
264		1	_aCham : _bSpringer International Publishing : _bImprint: Palgrave Macmillan, _c2018.
300			_a1 recurso en línea : (XVIII, 328 p. 21 illus., 7 illus. in color.)
336			_atexto _b txt _2 rdacontent
337			_acomputadora _b c _2 rdamedia
338			_arecurso en línea _b cr _2 rdacarrier
504			_aIncludes bibliographical references at the end of each chapters and index.
650		0	_aCustomer relations _xManagement.
650		0	_aCommunication in organizations.
650		0	_aMarketing research.
650		0	_aBusiness intelligence.
650	1	4	_aCustomer Relationship Management.
650	2	4	_aCorporate Communication.
650	2	4	_aMarket Research and Competitive Intelligence.
650		6	_aCommunication dans les organisations. _0(CaQQLa)201-0036957
650		6	_aMarketing _xRecherche. _0(CaQQLa)201-0021061
700	1		_aPalmatier, Robert W. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aKumar, V. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aHarmeling, Colleen M. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt
994			_aC0 _bUN@
999			_c172508 _d172508