| 000 | 01561cam a2200421Mi 4500 | ||
|---|---|---|---|
| 001 | on1399431177 | ||
| 003 | OCoLC | ||
| 005 | 20250428201943.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||||||| | ||
| 008 | 240104s2024 enk ob 001 0 eng d | ||
| 020 |
_a9781292449333 _q(Libro electrónico) |
||
| 020 | _a1292449330 | ||
| 020 | _z1292449365 | ||
| 020 | _z9781292449364 | ||
| 035 | _a(OCoLC)1399431177 | ||
| 040 |
_aELBRO _bspa _erda _cELBRO _dOCLCF _dOCLCO |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aKotler, Philip, _eautor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina. |
| 250 | _aNineteenth Edition, Global Edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2024. |
|
| 300 | _a1 recurso en línea | ||
| 336 |
_atexto _btxt _2rdacontent/spa |
||
| 337 |
_acomputadora _bc _2rdamedia/spa |
||
| 338 |
_arecurso en línea _bcr _2rdacarrier/spa |
||
| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 7 |
_aMercadeo. _91246 |
|
| 650 | 0 |
_aLibro electrónico _9332961 |
|
| 700 | 1 |
_aArmstrong, Gary, _eautor. |
|
| 700 | 1 |
_aBalasubramanian, Sridhar, _eautor. |
|
| 856 | _uhttps://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Funiversidadmonterrey-ebooks%2Fdetail.action%3FdocID%3D7222257 | ||
| 942 |
_2ddc _cEB _n0 |
||
| 948 | _hNO HOLDINGS IN UN@ - 2 OTHER HOLDINGS | ||
| 991 |
_aADM _bMihaly Sugar _cOT23-4 |
||
| 999 |
_c162293 _d162293 |
||